Brand equity in the automotive industry: The role of corporate social responsibility and sustainable innovation

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Keywords	CSR, Brand Equity, Sustainable Innovation, Automotive Industry, brand image, corporate reputation, strategy
Thesis Advisor	Meijaard, Joris, Schneidmuller, Tatjana
Persistent URL	hdl.handle.net/2105/48507
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Steenhoven, Josephine. (2019, July 18). Brand equity in the automotive industry: The role of corporate social responsibility and sustainable innovation. Strategic Management. Retrieved from http://hdl.handle.net/2105/48507

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