Brand equity in the automotive industry: The role of corporate social responsibility and sustainable innovation

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Keywords	CSR, Brand Equity, Sustainable Innovation, Automotive Industry, brand image, corporate reputation, strategy
Thesis Advisor	Meijaard, Joris, Schneidmuller, Tatjana
Persistent URL	hdl.handle.net/2105/48507
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Steenhoven, Josephine. (2019). Brand equity in the automotive industry: The role of corporate social responsibility and sustainable innovation. In Strategic Management.http://hdl.handle.net/2105/48507

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