Value propositions of market category spanners versus pure players

Additional Metadata
Keywords	Categories, Value proposition, Category spanning, Pure player, Market category
Thesis Advisor	Sanders, M., Pinkham, Brian
Persistent URL	hdl.handle.net/2105/48739
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heemskerk, Jasper. (2019, July 29). Value propositions of market category spanners versus pure players. Strategic Management. Retrieved from http://hdl.handle.net/2105/48739

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