Value propositions of market category spanners versus pure players

Additional Metadata
Keywords	Categories, Value proposition, Category spanning, Pure player, Market category
Thesis Advisor	Sanders, M., Pinkham, Brian
Persistent URL	hdl.handle.net/2105/48739
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heemskerk, Jasper. (2019). Value propositions of market category spanners versus pure players. In Strategic Management.http://hdl.handle.net/2105/48739

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