Personalized Smartphone Advertising Effectiveness: The role of perceived advertising value and the privacy-relevance tradeoff

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Keywords	personalization, smartphone, smartphone advertising, privacy, personalized advertising
Thesis Advisor	Yang, Sheng Yun (Annie), Truong, May
Persistent URL	hdl.handle.net/2105/48762
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Torseke, Saga. (2019, July 30). Personalized Smartphone Advertising Effectiveness: The role of perceived advertising value and the privacy-relevance tradeoff. Business Information Management. Retrieved from http://hdl.handle.net/2105/48762

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