Personalized Smartphone Advertising Effectiveness: The role of perceived advertising value and the privacy-relevance tradeoff

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Keywords	personalization, smartphone, smartphone advertising, privacy, personalized advertising
Thesis Advisor	Yang, Sheng Yun (Annie), Truong, May
Persistent URL	hdl.handle.net/2105/48762
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Torseke, Saga. (2019). Personalized Smartphone Advertising Effectiveness: The role of perceived advertising value and the privacy-relevance tradeoff. In Business Information Management.http://hdl.handle.net/2105/48762

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