Additional Metadata
Keywords entrants, incumbents, reputation, imitation, optimal distinctiveness, category ecology
Thesis Advisor Haans, Richard, Nijholt, J.J.
Persistent URL
Series Strategic Management
Paixao Homem De Gouveia, Joana. (2019, July 30). Is being different enough to escape competition? The effect of entrants’ distinctiveness on imitation by incumbents. Strategic Management. Retrieved from