Is being different enough to escape competition? The effect of entrants’ distinctiveness on imitation by incumbents

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Keywords	entrants, incumbents, reputation, imitation, optimal distinctiveness, category ecology
Thesis Advisor	Haans, Richard, Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/48897
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Paixao Homem De Gouveia, Joana. (2019, July 30). Is being different enough to escape competition? The effect of entrants’ distinctiveness on imitation by incumbents. Strategic Management. Retrieved from http://hdl.handle.net/2105/48897

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