Additional Metadata
Keywords Platform Envelopment, Categorical spanning, Market categories literature, online platforms, goal-based, clients' theory of value, evaluation
Thesis Advisor Sanders, M., Klapper, Helge
Persistent URL hdl.handle.net/2105/48907
Series Strategic Management
Citation
Arnold Bik, Maxim. (2019, July 30). Market categories and platform envelopment: How the clients’ theory of value influences audiences’ perception of platform envelopment and the evaluation of Google and Amazon. Strategic Management. Retrieved from http://hdl.handle.net/2105/48907