Market categories and platform envelopment: How the clients’ theory of value influences audiences’ perception of platform envelopment and the evaluation of Google and Amazon

Additional Metadata
Keywords	Platform Envelopment, Categorical spanning, Market categories literature, online platforms, goal-based, clients' theory of value, evaluation
Thesis Advisor	Sanders, M., Klapper, Helge
Persistent URL	hdl.handle.net/2105/48907
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arnold Bik, Maxim. (2019, July 30). Market categories and platform envelopment: How the clients’ theory of value influences audiences’ perception of platform envelopment and the evaluation of Google and Amazon. Strategic Management. Retrieved from http://hdl.handle.net/2105/48907

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