The effectiveness of social media advertising: how text and image content influence user response

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Keywords	advertising, social media, image recognition, sentiment analysis, effectiveness, content marketing
Thesis Advisor	van Dalen, Jan, Mehrdar, Atabak
Persistent URL	hdl.handle.net/2105/48996
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rosa, Ola. (2019, August 16). The effectiveness of social media advertising: how text and image content influence user response. Business Information Management. Retrieved from http://hdl.handle.net/2105/48996

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