The effectiveness of social media advertising: how text and image content influence user response

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Keywords	advertising, social media, image recognition, sentiment analysis, effectiveness, content marketing
Thesis Advisor	van Dalen, Jan, Mehrdar, Atabak
Persistent URL	hdl.handle.net/2105/48996
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rosa, Ola. (2019). The effectiveness of social media advertising: how text and image content influence user response. In Business Information Management.http://hdl.handle.net/2105/48996

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