“The Effect of Weekend on the Implicit and Explicit Attitude towards (Un)Healthy Snacks”

In this study is investigated whether the difference in week and weekend days influences the implicit and explicit attitude of people towards (un)healthy snacks. The participants in the investigation were split into two groups, the first group taking part in the weekend (n = 24) and the second group on weekdays (n = 29). The experiment consisted of an Implicit Association Test to measure the implicit attitude and an online questionnaire to measure the explicit attitude. The results show that there is no correlation between the implicit and explicit measurements. However, both the explicit and the implicit attitude have a positive association with healthy snacks, this association is stronger for the implicit attitude. Furthermore, the findings do not show a significant effect for the difference in week and weekend days on both the implicit and explicit attitudes of people towards (un)healthy snacks.