Man’s capacity to exert self-control and adapt to demands of group life marks a crucial component of civil society and life as we know today (Freud, 1930). Many studies summarize the definition of self-control as the capacity to consciously regulate one’s behaviour in order to be in line with their environment, fostering social desirability and goal achievement, ultimately enabling individuals to live happy, successful, and healthy lives (Baumeister et al, 1998; Baumeister, Vohs, & Tice, 2007; Vohs & Faber, 2007; de Ridder et al, 2012). Another term for self-control is self-regulation, which contains a similar meaning. Both terms will be used interchangeably within this research.

G.D. Granic
hdl.handle.net/2105/49500
Business Economics
Erasmus School of Economics

Dita Vania Larasati. (2019, November 8). Why Do We Fall for Persuasion? The Moderating Role of Trait Self-Control in Nudging Interventions. Business Economics. Retrieved from http://hdl.handle.net/2105/49500