Reflectively advocating candor in business decision-making.

Cando(u)r, inherently good as it is, is a very complex word. Although sometimes wrapped in semi-similar expressions (like transparency) society seems to want more of it. Looking at this demand from the social contract theory perspective, society should indeed be able to check businesses on their license to operate. However in business, consumers are often left in the dark, standing behind closed boardroom doors, unable to see who is deciding on ethical matters. Could a consumer then make a deliberate decision about which business to facilitate? There is no standard for candor in ethical decision-making in business but there is, in the judicial domain for judge decision-making. This standard is twofold, it refers both to the action of the decision-making itself and to the openness about how to arrive to the decision, making considered arguments public. This standard is here used to conceptualize and operationalize a standard for candor in ethical business decision-making, by obtaining a reflective equilibrium, looking at the justification for it, and with that, inspire thinking about ethical behavior in business, while at the same time presenting a possible tool for business decision-makers who would in fact want to make ethical decisions candidly.