The effects of perceived intrusiveness on consumers' attitudes and purchase intention: Research on the use of YouTube in-stream video ads for organizations

Additional Metadata
Keywords	interruptive advertising, in-stream advertising, YouTube advertising, perceived intrusiveness, brand awareness, hierarchy-of-effect model, consumer attitudes
Thesis Advisor	Li, Ting, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/50655
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Paulides, Charlotte. (2019, August 30). The effects of perceived intrusiveness on consumers' attitudes and purchase intention: Research on the use of YouTube in-stream video ads for organizations. Business Information Management. Retrieved from http://hdl.handle.net/2105/50655

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