The effects of perceived intrusiveness on consumers' attitudes and purchase intention: Research on the use of YouTube in-stream video ads for organizations

Additional Metadata
Keywords	interruptive advertising, in-stream advertising, YouTube advertising, perceived intrusiveness, brand awareness, hierarchy-of-effect model, consumer attitudes
Thesis Advisor	Li, Ting, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/50655
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Paulides, Charlotte. (2019). The effects of perceived intrusiveness on consumers' attitudes and purchase intention: Research on the use of YouTube in-stream video ads for organizations. In Business Information Management.http://hdl.handle.net/2105/50655

Publication