Sharing inspirational quotes on social network sites: Perceived personalization and ad performance

Additional Metadata
Keywords	Perceived Personalization, Ad Performance, Inspirational Quotes, Forer Effect, Ad Personalization
Thesis Advisor	Balocco, Francesco, Yang, Sheng Yun (Annie)
Persistent URL	hdl.handle.net/2105/50662
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oliveira Guégués, Rita. (2019). Sharing inspirational quotes on social network sites: Perceived personalization and ad performance. In Business Information Management.http://hdl.handle.net/2105/50662

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