The main drivers in predicting customer lifetime value of a cosmetics & personal care brand

Additional Metadata
Keywords	Customer Lifetime Value, CRM, Customer Segmentation, Customer Retention, Customer Acquisition
Thesis Advisor	Crisostomo Pereira Belo, R., Balocco, Francesco
Persistent URL	hdl.handle.net/2105/50854
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groeneveld, Viktor. (2019, August 31). The main drivers in predicting customer lifetime value of a cosmetics & personal care brand. Business Information Management. Retrieved from http://hdl.handle.net/2105/50854

Publication