The main drivers in predicting customer lifetime value of a cosmetics & personal care brand

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Keywords	Customer Lifetime Value, CRM, Customer Segmentation, Customer Retention, Customer Acquisition
Thesis Advisor	Crisostomo Pereira Belo, R., Balocco, Francesco
Persistent URL	hdl.handle.net/2105/50854
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groeneveld, Viktor. (2019). The main drivers in predicting customer lifetime value of a cosmetics & personal care brand. In Business Information Management.http://hdl.handle.net/2105/50854

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