Influencer marketing on Instagram: The effect of number of followers and frequency of sponsored contents on purchase intention, brand awareness and brand attitude

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Keywords	influencer marketing, instagram, social media marketing, sponsored content, purchase intention, brand attitude, brand awareness
Thesis Advisor	Cao, Zike, van Overveld, Mark
Persistent URL	hdl.handle.net/2105/50986
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Erel, Lara. (2019, December 11). Influencer marketing on Instagram: The effect of number of followers and frequency of sponsored contents on purchase intention, brand awareness and brand attitude. Master in Management. Retrieved from http://hdl.handle.net/2105/50986

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