2019-12-11
Influencer marketing on Instagram: The effect of number of followers and frequency of sponsored contents on purchase intention, brand awareness and brand attitude
Publication
Publication
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Cao, Zike, van Overveld, Mark | |
hdl.handle.net/2105/50986 | |
Master in Management | |
Organisation | Rotterdam School of Management |
Erel, Lara. (2019, December 11). Influencer marketing on Instagram: The effect of number of followers and frequency of sponsored contents on purchase intention, brand awareness and brand attitude. Master in Management. Retrieved from http://hdl.handle.net/2105/50986
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