Additional Metadata
Keywords influencer marketing, instagram, social media marketing, sponsored content, purchase intention, brand attitude, brand awareness
Thesis Advisor Cao, Zike, van Overveld, Mark
Persistent URL hdl.handle.net/2105/50986
Series Master in Management
Citation
Erel, Lara. (2019, December 11). Influencer marketing on Instagram: The effect of number of followers and frequency of sponsored contents on purchase intention, brand awareness and brand attitude. Master in Management. Retrieved from http://hdl.handle.net/2105/50986