Tourism development in Georgia

This paper examines tourism development in Georgia and the importance of tourism for sustainable development in Georgia. Tourism usually explained as “positive” sector. Rarely, tourism was linked to sustainability or sustainable development. However, in the last few years there has been a dramatic change in the tourism field. Many destinations around the world has reached their capacity and local communities went against tourism. The problem of tourism sustainability has been recognized for the last few years. With the huge increase of our world population and with more potential tourists from emerging markets like Russia, China and India, it is crucial to pay more attention to sustainability in the tourism sector and tourism management. Especially, in the case of Georgia, which is the country with huge tourism potential. Georgian government has to analyse new problems in tourism sector and learn from mistakes made by European destinations which are already struggling from mass tourism and over tourism.