A study to explore the nature of user behaviors, confronted with targeted advertising and their indirect power on social media

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Keywords	user generated content, multi-sided platforms, network effects, targeted advertising, perceived control, transparency
Thesis Advisor	Sanders, M., Mom, Tom
Persistent URL	hdl.handle.net/2105/51374
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Brink, Iris. (2020, January 19). A study to explore the nature of user behaviors, confronted with targeted advertising and their indirect power on social media. Strategic Entrepreneurship. Retrieved from http://hdl.handle.net/2105/51374

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