A study to explore the nature of user behaviors, confronted with targeted advertising and their indirect power on social media

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Keywords	user generated content, multi-sided platforms, network effects, targeted advertising, perceived control, transparency
Thesis Advisor	Sanders, M., Mom, Tom
Persistent URL	hdl.handle.net/2105/51374
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van den Brink, Iris. (2020). A study to explore the nature of user behaviors, confronted with targeted advertising and their indirect power on social media. In Strategic Entrepreneurship.http://hdl.handle.net/2105/51374

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