Additional Metadata
Keywords user generated content, multi-sided platforms, network effects, targeted advertising, perceived control, transparency
Thesis Advisor Sanders, M., Mom, Tom
Persistent URL hdl.handle.net/2105/51374
Series Strategic Entrepreneurship
Citation
van den Brink, Iris. (2020, January 19). A study to explore the nature of user behaviors, confronted with targeted advertising and their indirect power on social media. Strategic Entrepreneurship. Retrieved from http://hdl.handle.net/2105/51374