Marketing management and trademark law: two sides of the same coin? A qualitative study into the interplay between marketing and trademark law in the brand development process for start-ups

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Keywords	Trademark, Law, Brands, Brand Development, Start-up, Innovation, Marketing
Thesis Advisor	Gubby, Helen, Xiao, Jun
Persistent URL	hdl.handle.net/2105/51464
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Voorn, Remy. (2020, February 6). Marketing management and trademark law: two sides of the same coin? A qualitative study into the interplay between marketing and trademark law in the brand development process for start-ups. Management of Innovation. Retrieved from http://hdl.handle.net/2105/51464

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