Marketing management and trademark law: two sides of the same coin? A qualitative study into the interplay between marketing and trademark law in the brand development process for start-ups

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Keywords	Trademark, Law, Brands, Brand Development, Start-up, Innovation, Marketing
Thesis Advisor	Gubby, Helen, Xiao, Jun
Persistent URL	hdl.handle.net/2105/51464
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Voorn, Remy. (2020). Marketing management and trademark law: two sides of the same coin? A qualitative study into the interplay between marketing and trademark law in the brand development process for start-ups. In Management of Innovation.http://hdl.handle.net/2105/51464

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