Personalized gamification and its effect on user engagement

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Keywords	digital platform, field experiment, gamification, online community, personalization, user engagement
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/51528
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Op de Weegh, Luuk. (2020, February 8). Personalized gamification and its effect on user engagement. Business Information Management. Retrieved from http://hdl.handle.net/2105/51528

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