Additional Metadata
Keywords CSRcorporate social responsibility, future-oriented, Millennial, Motherhood effect, environmental CSR, willingness to pay
Thesis Advisor Berens, Guido, Gai, Jia
Persistent URL
Series Master in Management
Su, Wei-Hsuan. (2019, September 19). Are you willing to pay for the next generation? ─ An investigation on how Millennial females perceive future-oriented CSR campaigns and their willingness to pay a price premium. Master in Management. Retrieved from