Are you willing to pay for the next generation? ─ An investigation on how Millennial females perceive future-oriented CSR campaigns and their willingness to pay a price premium

Additional Metadata
Keywords	CSRcorporate social responsibility, future-oriented, Millennial, Motherhood effect, environmental CSR, willingness to pay
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/51591
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Su, Wei-Hsuan. (2019, September 19). Are you willing to pay for the next generation? ─ An investigation on how Millennial females perceive future-oriented CSR campaigns and their willingness to pay a price premium. Master in Management. Retrieved from http://hdl.handle.net/2105/51591

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