Are you willing to pay for the next generation? ─ An investigation on how Millennial females perceive future-oriented CSR campaigns and their willingness to pay a price premium

Additional Metadata
Keywords	CSRcorporate social responsibility, future-oriented, Millennial, Motherhood effect, environmental CSR, willingness to pay
Thesis Advisor	Berens, Guido, Gai, Jia
Persistent URL	hdl.handle.net/2105/51591
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Su, Wei-Hsuan. (2019). Are you willing to pay for the next generation? ─ An investigation on how Millennial females perceive future-oriented CSR campaigns and their willingness to pay a price premium. In Master in Management.http://hdl.handle.net/2105/51591

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