How does sponsorship disclosure influence consumers’ evaluation to brands, taking product importance into consideration

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Keywords	sponsorship, disclosure, persuasion knowledge, native advertising, product importance
Thesis Advisor	Cao, Zike, Gai, Jia
Persistent URL	hdl.handle.net/2105/51601
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fu, Pengxiang. (2019). How does sponsorship disclosure influence consumers’ evaluation to brands, taking product importance into consideration. In Master in Management.http://hdl.handle.net/2105/51601

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