Additional Metadata
Keywords sponsorship, disclosure, persuasion knowledge, native advertising, product importance
Thesis Advisor Cao, Zike, Gai, Jia
Persistent URL hdl.handle.net/2105/51601
Series Master in Management
Citation
Fu, Pengxiang. (2019, December 9). How does sponsorship disclosure influence consumers’ evaluation to brands, taking product importance into consideration. Master in Management. Retrieved from http://hdl.handle.net/2105/51601