B2B, E-commerce, Customer satisfaction, Customer loyalty, business to business
Loosschilder, Gerard, Aertsen, Paul
hdl.handle.net/2105/51602
Master in Management
Rotterdam School of Management

Ankata, Surya. (2019, December 9). Factors affecting transaction-specific and cumulative customer satisfaction and their contribution to customer loyalty in B2B E-Commerce. Master in Management. Retrieved from http://hdl.handle.net/2105/51602