The effect of sponsors’ response to scandals on their brand equity: The role of competing sponsors

Additional Metadata
Keywords	Sponsorship, Competing Sponsors, Sports Scandal
Thesis Advisor	van Everdingen, Yvonne, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/51623
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alves Reis, João. (2020). The effect of sponsors’ response to scandals on their brand equity: The role of competing sponsors. In International Management CEMS.http://hdl.handle.net/2105/51623

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