The effect of sponsors’ response to scandals on their brand equity: The role of competing sponsors

Additional Metadata
Keywords	Sponsorship, Competing Sponsors, Sports Scandal
Thesis Advisor	van Everdingen, Yvonne, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/51623
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alves Reis, João. (2020, February 13). The effect of sponsors’ response to scandals on their brand equity: The role of competing sponsors. International Management CEMS. Retrieved from http://hdl.handle.net/2105/51623

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