Additional Metadata
Keywords Sport Sponsorship, Abnormal Returns, Marketing Return, Event Study, Football, Shareholder Value, Cross-Industry
Thesis Advisor van Everdingen, Yvonne, Schmitt, Claus
Persistent URL hdl.handle.net/2105/51628
Series International Management CEMS
Citation
Coppola, Pier. (2019, November 28). The intra-industrial efficacy of sponsorship strategies in the sports sector. International Management CEMS. Retrieved from http://hdl.handle.net/2105/51628