The intra-industrial efficacy of sponsorship strategies in the sports sector

Additional Metadata
Keywords	Sport Sponsorship, Abnormal Returns, Marketing Return, Event Study, Football, Shareholder Value, Cross-Industry
Thesis Advisor	van Everdingen, Yvonne, Schmitt, Claus
Persistent URL	hdl.handle.net/2105/51628
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Coppola, Pier. (2019, November 28). The intra-industrial efficacy of sponsorship strategies in the sports sector. International Management CEMS. Retrieved from http://hdl.handle.net/2105/51628

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