The intra-industrial efficacy of sponsorship strategies in the sports sector

Additional Metadata
Keywords	Sport Sponsorship, Abnormal Returns, Marketing Return, Event Study, Football, Shareholder Value, Cross-Industry
Thesis Advisor	van Everdingen, Yvonne, Schmitt, Claus
Persistent URL	hdl.handle.net/2105/51628
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Coppola, Pier. (2019). The intra-industrial efficacy of sponsorship strategies in the sports sector. In International Management CEMS.http://hdl.handle.net/2105/51628

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