The effect of VR on consumer responses towards new products, the mediating role of immersiveness and the moderating role of message appeal

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Keywords	virtual reality, new products, message appeal, advertising appeal, immersiveness, telepresence, product launch
Thesis Advisor	van Everdingen, Yvonne, Puntoni, Stefano
Persistent URL	hdl.handle.net/2105/51629
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dimarucut, Beatrice. (2020, February 13). The effect of VR on consumer responses towards new products, the mediating role of immersiveness and the moderating role of message appeal. International Management CEMS. Retrieved from http://hdl.handle.net/2105/51629

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