Synergies search and display in multi-touch attribution

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Keywords	Attribution, Multi-Touch Attribution, Online Marketing, Online advertising, Google Ads
Thesis Advisor	Crisostomo Pereira Belo, R., Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/51645
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoef, Bram. (2020). Synergies search and display in multi-touch attribution. In International Management CEMS.http://hdl.handle.net/2105/51645

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