Privacy issues arise on a daily basis and while people raise their concerns, the actual self-disclosure of private information online remains high. This research investigates the relationship of positive and negative affects on the actual self-disclosure for any kind of information on any type of platform. The data is obtained based on a survey and contains 142 respondents. Using a multilinear regression model, the results show that positive affects are positively related to the actual self-disclosure, irrelevant which kind of information or type of platform. For negative affects only a relationship is found for the actual self-disclosure on social networking sites.

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Thesis Advisor T. Wang
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Series Business Economics
F.M. Mostert. (2020, April 24). Can the privacy paradox be explained by the underlying emotions of individuals?. Business Economics. Retrieved from