Can the privacy paradox be explained by the underlying emotions of individuals?
Privacy issues arise on a daily basis and while people raise their concerns, the actual self-disclosure of private information online remains high. This research investigates the relationship of positive and negative affects on the actual self-disclosure for any kind of information on any type of platform. The data is obtained based on a survey and contains 142 respondents. Using a multilinear regression model, the results show that positive affects are positively related to the actual self-disclosure, irrelevant which kind of information or type of platform. For negative affects only a relationship is found for the actual self-disclosure on social networking sites.