Implementing Data Analytics: An Attempt to Create Value from Existing CRM Data through Segmentation Analysis and Subsequent Pricing-related Marketing Activities

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Keywords	Data analytics, Customer segmentation
Thesis Advisor	Koppius, Otto, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/51732
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alessandri, Christoph. (2020, February 27). Implementing Data Analytics: An Attempt to Create Value from Existing CRM Data through Segmentation Analysis and Subsequent Pricing-related Marketing Activities. International Management CEMS. Retrieved from http://hdl.handle.net/2105/51732

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