Implementing Data Analytics: An Attempt to Create Value from Existing CRM Data through Segmentation Analysis and Subsequent Pricing-related Marketing Activities

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Keywords	Data analytics, Customer segmentation
Thesis Advisor	Koppius, Otto, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/51732
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Alessandri, Christoph. (2020). Implementing Data Analytics: An Attempt to Create Value from Existing CRM Data through Segmentation Analysis and Subsequent Pricing-related Marketing Activities. In International Management CEMS.http://hdl.handle.net/2105/51732

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