Additional Metadata
Keywords Data analytics, Customer segmentation
Thesis Advisor Koppius, Otto, Lemmens, Aurélie
Persistent URL hdl.handle.net/2105/51732
Series International Management CEMS
Citation
Alessandri, Christoph. (2020, February 27). Implementing Data Analytics: An Attempt to Create Value from Existing CRM Data through Segmentation Analysis and Subsequent Pricing-related Marketing Activities. International Management CEMS. Retrieved from http://hdl.handle.net/2105/51732