Predicting Customer Churn: Using the Best-Worst Method to Compare Models on more than just Accuracy

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Keywords	Best-worst method, Churn, Marketing analytics, Neural networks, Performance dimensions, Predictive modelling, Machine learning
Thesis Advisor	Matheus, Ricardo, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/51928
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Duchemin, Ronan. (2020). Predicting Customer Churn: Using the Best-Worst Method to Compare Models on more than just Accuracy. In Business Information Management.http://hdl.handle.net/2105/51928

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