Predicting Customer Churn: Using the Best-Worst Method to Compare Models on more than just Accuracy

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Keywords	Best-worst method, Churn, Marketing analytics, Neural networks, Performance dimensions, Predictive modelling, Machine learning
Thesis Advisor	Matheus, Ricardo, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/51928
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Duchemin, Ronan. (2020, March 27). Predicting Customer Churn: Using the Best-Worst Method to Compare Models on more than just Accuracy. Business Information Management. Retrieved from http://hdl.handle.net/2105/51928

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