Additional Metadata
Keywords Consumer Behavior, Mortality Salience, Google Trends, Hedonic, Utilitarian
Thesis Advisor Balocco, Francesco, Tsekouras, D.
Persistent URL hdl.handle.net/2105/51932
Series Business Information Management
Citation
Zeng, Stefan. (2020, March 27). The influence of mortality salience on consumer behaviour using Google trends data. Business Information Management. Retrieved from http://hdl.handle.net/2105/51932