Additional Metadata
Keywords Recommender Systems, Product recommendations, Personalization, E-Commerce, Mail Marketing, Consumer Behavior
Thesis Advisor Tsekouras, D., Frick, T.W.
Persistent URL hdl.handle.net/2105/51984
Series Business Information Management
Citation
Verhoef, Bram. (2020, March 31). Personalization of product recommendations: Standardizing the customer-product relationship. Business Information Management. Retrieved from http://hdl.handle.net/2105/51984