Personalization of product recommendations: Standardizing the customer-product relationship

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Keywords	Recommender Systems, Product recommendations, Personalization, E-Commerce, Mail Marketing, Consumer Behavior
Thesis Advisor	Tsekouras, D., Frick, T.W.
Persistent URL	hdl.handle.net/2105/51984
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoef, Bram. (2020, March 31). Personalization of product recommendations: Standardizing the customer-product relationship. Business Information Management. Retrieved from http://hdl.handle.net/2105/51984

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