Personalization of product recommendations: Standardizing the customer-product relationship

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Keywords	Recommender Systems, Product recommendations, Personalization, E-Commerce, Mail Marketing, Consumer Behavior
Thesis Advisor	Tsekouras, D., Frick, T.W.
Persistent URL	hdl.handle.net/2105/51984
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoef, Bram. (2020). Personalization of product recommendations: Standardizing the customer-product relationship. In Business Information Management.http://hdl.handle.net/2105/51984

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