Additional Metadata
Keywords location-based advertising, location-based couponing, attitude, intention to redeem, mobile advertising, technology acceptance model
Thesis Advisor Yang, Sheng Yun (Annie), Balocco, Francesco
Persistent URL hdl.handle.net/2105/51985
Series Business Information Management
Citation
de Kort, Rik. (2020, March 31). Location-based coupons: consumers' attitude and intention of using. Business Information Management. Retrieved from http://hdl.handle.net/2105/51985