Location-based coupons: consumers' attitude and intention of using

Additional Metadata
Keywords	location-based advertising, location-based couponing, attitude, intention to redeem, mobile advertising, technology acceptance model
Thesis Advisor	Yang, Sheng Yun (Annie), Balocco, Francesco
Persistent URL	hdl.handle.net/2105/51985
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Kort, Rik. (2020, March 31). Location-based coupons: consumers' attitude and intention of using. Business Information Management. Retrieved from http://hdl.handle.net/2105/51985

Publication