Location-based coupons: consumers' attitude and intention of using

Additional Metadata
Keywords	location-based advertising, location-based couponing, attitude, intention to redeem, mobile advertising, technology acceptance model
Thesis Advisor	Yang, Sheng Yun (Annie), Balocco, Francesco
Persistent URL	hdl.handle.net/2105/51985
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Kort, Rik. (2020). Location-based coupons: consumers' attitude and intention of using. In Business Information Management.http://hdl.handle.net/2105/51985

Publication