Multi-channel attribution model performance

Additional Metadata
Keywords	Attribution, multichannel, channel attribution model
Thesis Advisor	van Dalen, Jan, Rooderkerk, Robert
Persistent URL	hdl.handle.net/2105/52315
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pit, Jan. (2020). Multi-channel attribution model performance. In Business Information Management.http://hdl.handle.net/2105/52315

Publication