2020-07-23
Exploring the effects of sponsorship type and influencer type on consumers’ brand attitude in the tourism industry
Publication
Publication
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van t Klooster, Erik, Berens, Guido | |
hdl.handle.net/2105/52435 | |
Master in Management | |
Organisation | Rotterdam School of Management |
Elzinga, Evie. (2020, July 23). Exploring the effects of sponsorship type and influencer type on consumers’ brand attitude in the tourism industry. Master in Management. Retrieved from http://hdl.handle.net/2105/52435
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