Tempting drug cocktails: the role of pharmaceutical branding in the proliferation of fixed-dose combination medicines in India

Additional Metadata
Keywords	Pharmaceutical branding; product bundling; brand loyalty; fixed-dose combinations; India; metformin
Thesis Advisor	Bhaskarabhatla, A.S.
Persistent URL	hdl.handle.net/2105/52495
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Teekens, S.C. (2020, August 20). Tempting drug cocktails: the role of pharmaceutical branding in the proliferation of fixed-dose combination medicines in India. Business Economics. Retrieved from http://hdl.handle.net/2105/52495

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