Additional Metadata
Keywords Marketing Attribution; B2B; Machine Learning; Random Forest; Shapley Values; Markov Chain
Thesis Advisor Gruber, K.
Persistent URL hdl.handle.net/2105/52661
Series Business Economics
Citation
Sobocinski, M.R. (2020, August 26). Marketing Attribution: Measuring the effectiveness of marketing activities with data-driven methods on the example of a B2B company. Business Economics. Retrieved from http://hdl.handle.net/2105/52661