Marketing Attribution: Measuring the effectiveness of marketing activities with data-driven methods on the example of a B2B company

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Keywords	Marketing Attribution; B2B; Machine Learning; Random Forest; Shapley Values; Markov Chain
Thesis Advisor	Gruber, K.
Persistent URL	hdl.handle.net/2105/52661
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sobocinski, M.R. (2020, August 26). Marketing Attribution: Measuring the effectiveness of marketing activities with data-driven methods on the example of a B2B company. Business Economics. Retrieved from http://hdl.handle.net/2105/52661

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