Marketing Attribution: Measuring the effectiveness of marketing activities with data-driven methods on the example of a B2B company

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Keywords	Marketing Attribution; B2B; Machine Learning; Random Forest; Shapley Values; Markov Chain
Thesis Advisor	Gruber, K.
Persistent URL	hdl.handle.net/2105/52661
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sobocinski, M.R. (2020). Marketing Attribution: Measuring the effectiveness of marketing activities with data-driven methods on the example of a B2B company. In Business Economics.http://hdl.handle.net/2105/52661

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